Dilute any links you have to the page(s).
Impact your conversion rate.
Often you will be better off consolidating these into one post. You can use this free spreadsheet to find keyword cannibalisation and run a quick “site:yourdomain.com ‘keyword’ query to surface potential issues.
41. Find Easy-Win Keyword Opportunities
Here’s a quick traffic win you can do if you have an existing site:
Find pages that are performing relatively well, and then improve them to give them a boost.
Let me explain:
Pages/keywords that are ranking around the top of page 2 of the bottom of page 1 are ideally suited. These may just need a few tweaks to get them to climb up the ranks and send more traffic to your site.
Some ways you can improve these easy-win keywords pages are by:
Doing keyword research to target the main term + related terms better.
Improving your on-page SEO.
Adding more content.
Pointing internal links to the page.
Building some backlinks to the page.
To find these pages you can use the built-in keyword filtering of SEO tools like Ahrefs, SEMrush again, use some free SEO solid wood sofa set online spreadsheets for SEO tasks or go through the performance report in Google Search Console.
Technical Improvements
Another aspect of SEO that determines how much traffic your site will get is its technical health.
In order for search engine bots to find, crawl, and index your site, there are some technical elements you need to tick off.
Let’s check them out:
Prefer to watch the video version?
42. Follow Technical SEO Best Practices
Technical SEO is the process of optimizing your site for Google’s crawlers.
It is an important step in getting traffic to your site. If Google can’t find, crawl, and index your site, you won’t rank. No ranking = no organic search traffic.
It is called “technical” SEO because it is less about the content of your site and more about the infrastructure.
Technical SEO can be a big topic. But in terms of getting the best practices down, here are the things you want to do:
Specify a preferred domain (www or no www?)
Optimize your Robots.txt file.
Optimize your sites URL structure.
Have a logical site structure and website navigation.
Use breadcrumbs to improve UX.
Add structured data markup.
Set up canonicals.
Set up and optimize your 404 pages.
Use 301 redirects.
Have an XML sitemap.
Install an SSL certificate.
Make sure your website loads fast.
Make sure your website is mobile-friendly.
Set up Google Search Console.
This is by no means an exhaustive list. But if you can tick off everything above, you are on the right track for a healthy site.
43. Submit Your Site to Search Engines
You want your site to show up on Google and Bing right?
Then you need to submit your site to search engines.
Actually, this process is very quick. Most of the work is done for you, but it is worth doing so you have control of indexation in the future.
Search engines don’t technically require you to submit your site. But there are plenty of scenarios where it makes lots of sense to do. Think of:
New sites with little to no backlinks.
Rehauled sites with new content and structure.
Recently hacked sites.
Big chunk of updated content now available.
Manually submitting your site to Google and other search engines should cut down on the time required to get re-indexed properly, hence gaining organic traffic regularly flowing towards you.
Site Title 